Slack global brand campaigns
My team has helped Slack roll out a number of brand campaigns across the world. Our relationship began with animated and static web banner production, and has expanded beyond digital media buys and into print and digital out-of-home campaigns as well.
Banner ads
For our first campaign with Slack, I collaborated with Morgan Brown to build 48 sizes of static and animated web banners for a US campaign. Over the course of 4 weeks, Morgan and I shared the task of designing and storyboarding all of the animated banners; Morgan developed all the animated banners in HTML5, and I created all static banners.
Banner animations developed by Morgan Brown @ mmb-designs.com.
With this same creative, I also designed a few full-page print magazine layouts. Slack decided to go with an internal design for this, but here is one of my layout designs below.
Digital Out-Of-Home
On a different brand campaign that ran in Australia, I created 16 different sized out-of-home digital advertisements. For this, I based my designs off of a previous Slack digital campaign that had run in Boston and Atlanta, incorporated Slack's new messaging targeting Australian audiences, and scaled it across all sizes.
Out-Of-Home mockups created with freepik.
I later created 16 additional banner ads under this same creative, translated into German and French, for a campaign in Europe. Below are some of the French designs.
Transit wrap
As part of Slack's brand campaign across Australia, I also designed a full tram wrap ad.
© Photo by Ian Green | Monday, January 18th 2021
Slack originally wanted this design to be based on the shapes creative (see above campaign), but decided that the creative was too busy for a tram, so we scrapped the shapes and ended up with a simple, yet bold design.
The following are some tram wrap designs that didn't make the cut. For these initial designs, I explored using Slack's chat bubble shapes to adorn the tram, placing the shapes strategically and playfully throughout.
